In today's thriving enterprises, modern managers understand that the essence of strategic management is the identification of organisational strengths and competitive advantages that can be used in developing strategies to exploit existing and emerging market opportunities better than, or ahead of, competitors. This requires less focus on formal planning and more on the identification of enterprise capabilities and timely strategies.
Strategic Management: a Practical Approach shows the step involed and the factors to be considered in the preparation of a strategic plan and its susbsequent implementation and management.
Chapter 1 The concept of strategy and its application to enterprises
Chapter 2 Importance of strategic planning
Chapter 3 Strategic management models and elements
Chapter 4 Model elements I: Formulation phase
Chapter 5 Case study: SAFEN
Chapter 6 Model element II: External analysis
Chapter 7 Identifying and analysing strategies
Chapter 8 Formulating strategies for competitive advantage
Chapter 9 Alternative strategies
Chapter 10 From formulation to implementation and evaluation
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