Why just read about effective business communication when you can visualize it?
At last, there's a state-of-the-art business communication book for today's visual generation. With this book, from the best-selling author of Essentials of Business Communication and Business English, you can actually see the processes of written and oral communication as they happen.
Step by step, integrating communication concepts with interviews and colorful, real-life documents from companies like Liz Claiborne, Lands' End, American Airlines, and Walt Disney Imagineering Mary Ellen Guffey not only demonstrates the process in action…but also shows business communicators how to master and apply the process every day of their careers.
Part 1 Communication Foundation 1
Part 2 The Process of Writing
Part 3 Letters and Memos
Part 4 Reports and Proposals
Part 5 Presentation Skills
Appendix A Competent Language Usage Essentials: A Business Communicator's Guide
Appendix B Document Formats
Appendix C Data Ducumentation
Appendix D Correction Symbols