รูปภาพสินค้า รหัส9789814577168
9789814577168
This program ensures that students have a solid foundation with which to begin understanding the relationships between theories.
ผู้เขียนEm Griffin, Andrew Ledbetter, Glenn Sparks

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รหัสสินค้า: 9789814577168
จำนวน: 560 หน้า
ขนาดรูปเล่ม: 200 x 254 x 19 มม.
น้ำหนัก: 965 กรัม
เนื้อในพิมพ์: ขาวดำ 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: McGraw-Hill Education 
พิมพ์ครั้งล่าสุด:ครั้งที่ 9 เดือน -- ปี 2015
:: เนื้อหาโดยสังเขป
The ninth edition of A First Look at Communication Theory justifies again the program's enduring popularity. Em Griffin, now joined by colleagues Andrew Ledbetter and Glenn Sparks, encourages students who are encountering the field for the first time to tackle theories without fear. The authors introduce 32 diverse theories that are a mix of foundational and recent scholarship and, with the benefit of numerous examples and connections to pop culture, help students apply them to their own lives. This program ensures that students have a solid foundation with which to begin understanding the relationships between theories.
:: สารบัญ
Chapter 1 Launching Your Study of Communication Theory.
Chapter 2 Talk About Theory.
Chapter 3 Weighing the Words.
Chapter 4 Mapping the Territory (Seven Traditions in the Field of Communication Theory).
Chapter 5 Symbolic Interactionism of George Herbert Mead.
Chapter 6 Coordinated Management of Meaning (CMM) of W. Barnett Pearce & Vernon Cronen.
Chapter 7 Expectancy Violations Theory of Judee Burgoon.
Chapter 8 Social Penetration Theory of Irwin Altman & Dalmas Taylor.
Chapter 9 Uncertainty Reduction Theory of Charles Berger.
Chapter 10 Social Information Processing Theory of Joseph Walther.
, etc.
:: ข้อมูลพิเศษ
This International Student Edition is for use outside the U.S.