รูปภาพสินค้า รหัส9789000011230
9789000011230
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ผู้เขียนMichael A. Hitt, Robert E. Hoskisson, R. Duane Ireland

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รหัสสินค้า: 9789000011230
ขนาดรูปเล่ม: 205 x 254 x 30 มม.
น้ำหนัก: 1435 กรัม
เนื้อในพิมพ์: คละสี 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: แพ็ก 
สำนักพิมพ์: South-Western CENGAGE Learning 
พิมพ์ครั้งล่าสุด:ครั้งที่ 8 เดือน -- ปี 2009
:: เนื้อหาโดยสังเขป
A textbook presenting the concepts of strategic management, providing case studies to demonstrate these concepts. Emphasizes the role of e-commerce in today's business world, giving students a change to learn online with MYPHLIP on the companion Web site for the text. Previous edition: c1999. DLC: Strategic planning--Case studies.
:: สารบัญ
The Management of Strategy (Concepts)
Part 1 : Strategic Management Inputs
Part 2 : Strategic Actions: Strategy Formulation
Part 3 : Strategic Actions: Strategy Implementation

The Management of Strategy (Cases)
Case 1 3M: Cultivating Core Competency
Case 2 A-1 Lanes and the Currency Crisis of the East Asian Tigers
Case 3 AMD vs. Intel: Competitive Challenges
Case 4 Boeing: Redefining Strategies to Manage the Competitive Market
Case 5 Carrefour in Asia
Case 6 Dell: From a Low-Cost PC Maker to an Innovative Company
Case 7 Ford Motor Company
etc.


:: คำนิยม
To my beloved Grandmother, Rowena Steele Wheeler Hodge (1905-2007). You have been such a strong beacon of guiding light for me for so long. You are a treasured blessing. Rest in peace. I love you, Grandma.
-- R. Duane Ireland --

To my dear wife, Kathy, who has been my greatest friend and support through life, and I hope will remain so into the eternities,
-- Robert E. Hoskisson --

To Shawn and Angie. I have been blessed to have two wonderful children. You have always been highly important to me; I love you very much and I am proud of your accomplishments.
-- Michael A. Hitt --