Author Doug Addison's mantra throughout this book is twofold: simplicity is the key to success, and quality is much more important than quantity. We hear this all the time,
but seldom do we apply it to our websites.
This book shows you new approaches to creating sites; what makes small sites really work; how to select winning themes and formats for a site; design techniques that make sites look professional, even on a small scale; the secrets of getting business from the Web; strategies for getting, keeping, and satisfying customers; and much more.
Special techniques are also provided to show less-experienced readers how to work with professional designers to get the best possible results. Small Websites also features
a set of small sites that work for different types of businesses, including: professional services, artists, entertainers, writers, and speakers, consultants, and other organizations.
Readers can use the examples as presented, or modify them to suit their own special needs.
Chapter 1 Building small : a new approach for successful
websites
Chapter 2 What makes a great small site?
Chapter 3 Creating a focus for your site
Chapter 4 Use the right design and navigation format
Chapter 5 Tips and techniques for content and functionality
that users love
Chapter 6 Small site approach to web marketing
Chapter 7 Strategies for turning visitors into customers
Chapter 8 Getting what you need from your web designer
Chapter 9 Keeping your small site up-to-date
Chapter 10 What to do when you've outgrown a small site
Chapter 11 Small sites for professional services
Chapter 12 Small sites for trade services
Chapter 13 Small sites for specialty products
Chapter 14 Small sites for artists, writers, and performers
Chapter 15 Small sites for restaurants