How to Really Create a Successful Marketing Plan also Feautres the actural marketing plans and insights of :
Smartfoods : The finely tuned guerrilla marketing tactics that Ken Meyers devised to catapult his cheddar cheese popcorn to the top in the snack-food business.
R.W. Frookies : richard Worth's strategic strategic analysis for positioning cookies as a health food.
Syms : The highly focused advertising program that Marcy and Sy Syms used to fuel the clothing chain's torrid growth.
The body shop : The innovative marketing communications system that Anita Roddick created to keep this international chain of cosmetics sotres growing at breakneck speed.
Microfridge : The user-benefit statement that Bob Bennett developed to unlock an entirely new market.
Wall street games : The steop-by-step market budgeting process that Tim DeMello used to bring his company's hot investment contests to market on time and on budget.
Careertrack : The unique competitor matrix jimmy callano devised to stay ahead of the pack in the explosive seminar businsee.
1. Your Marketing Plan
2. The Marketing Overview
3. The Best Plan for You
4. The Market
5. Marketing Strategy
6. Ypur Place in the Market
7. Assessing the Competition
8. Communicating with Your Market
9. The Marketing Budget
10. Timetables and Management
11. Fine-tuning the Plan