รูปภาพสินค้า รหัส9781856176750
9781856176750
Handbook of Hospitality Strategic Management provides a critical review of mainstream hospitality strategic management research topics.
ผู้เขียนPeter Jones, ED., Dana V. Tesone, ED., Haemoon Oh, ED., Michael Olsen, ED., Jinlin Zhao, ED.

ส่วนลด 0 %
ราคาปก 11,480.00 บาท
ราคาสุทธิ 11,480.00 บาท
Bookmark and Share
รายละเอียดหนังสือ
รหัสสินค้า: 9781856176750
ขนาดรูปเล่ม: 175 x 240 x 127 มม.
น้ำหนัก: 4750 กรัม
เนื้อในพิมพ์: 2 สี 
ชนิดปก: ปกแข็ง 
ชนิดกระดาษ: กระดาษปอนด์ 
หน่วย: แพ็ก 
สำนักพิมพ์: Butterworth-Heinemann 
:: เนื้อหาโดยสังเขป
Handbook of Hospitality Operations and IT provides an authoritative resource for critical review of research into both operations and IT management. Internationally renowned scholars provide in-depth essays and explanations of case studies, to illustrate how practices and concepts can be applied to the hospitality industry.

Handbook of Hospitality Strategic Management provides a critical review of mainstream hospitality strategic management research topics. Internationally recognized leading research provide thorough review and discussions, reviewing strategic management research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. This book covers all aspects of strategic management in hospitality.

Handbook of Hospitality Marketing Management is packed with investigations into mainsteam hospitality marketing issues and practices which offer practical guidelines for applying topical research results to industry's daily operations. Internationally recognized leading researchers provide thorough discussion.

Handbook of Hospitality Human Resources Management is an authoritative resource comprising an edited collection of papers, which review and discuss this crucial aspect of hospitality, whilst illustrating how theories and concepts can be applied to the hospitality industry. Written by internationally recognized practitioners and academics, this book provides thorough reviews and discussions.