รูปภาพสินค้า รหัส9781578513017
9781578513017
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ผู้เขียนThomas H. Davenport, Laurence Prusak

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ราคาสุทธิ 798.00 บาท
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รายละเอียดหนังสือ
รหัสสินค้า: 9781578513017
จำนวน: 224 หน้า
ขนาดรูปเล่ม: 156 x 233 x 15 มม.
น้ำหนัก: 290 กรัม
เนื้อในพิมพ์: ขาวดำ 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษถนอมสายตา 
หน่วย: เล่ม 
สำนักพิมพ์: Harvard Business School Publishing Corporation 
:: เนื้อหาโดยสังเขป
Working Knowledge examines how knowledge can be nurtured in organizations. Building trust throughout a company is the key to creating a knowledge-oriented corporate culture, a positive environment in which employees are encouraged to make decisions that are efficient, productive, and innovative. The book includes numerous examples of successful knowledge projects at companies such as British Petroleum, 3M, Mobil Oil, and Hewlett-Packard. Concise and clearly written, Working Knowledge is an excellent resource for managers who want to better harness the experience and wisdom within their organizations.
:: สารบัญ
1. What Do We Talk about When We Talk about Knowledge
2. The Promise and Challenge of Knowledge Management
3. Knowledge Generation
4. Knowledge Codification and Coordination
5. Knowledge Transfer
6. Knowledge Roles: The Chief Knowledge Officer and Beyond
7. Technologies for Knowledge Management
8. Knowledge Management Projects in Practice
9. The Pragmatics of Knowledge Management
:: คำนิยม
An elegantly simple overview of the 'knowledge market'... A solid dose of common sense for any company looking to acquire or maintain a competitive edge.
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