รูปภาพสินค้า รหัส9781578512546
9781578512546
-
ผู้เขียนDan S. Cohen, John P. Kotter

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รหัสสินค้า: 9781578512546
จำนวน: 190 หน้า
ขนาดรูปเล่ม: 161 x 242 x 18 มม.
น้ำหนัก: 500 กรัม
เนื้อในพิมพ์: ขาวดำ 
ชนิดปก: ปกแข็ง 
ชนิดกระดาษ: -ไม่ระบุ 
หน่วย: เล่ม 
สำนักพิมพ์: Mcgraw-hill International Enterprises 
:: เนื้อหาโดยสังเขป
The Heart of Change.
"[T]he core of the matter is always about changing the behavior of people, and behavior change happens in highly successful situations mostly by speaking to people's feelings. This is true even in organizations that are very focused on analysis and quantitative measurement, even among people who think of themselves as smart in an M.B.A. sense. In highly successful change efforts, people find ways to help others see the problems or solutions in ways that influence emotions, not just thought. Feelings then alter behavior sufficiently to overcome all the many barriers to sensible large-scale change. Conversely, in less successful cases, this seeing-feeling-changing pattern is found less often, if at all.
:: สารบัญ
Step 1 Increase Urgency
Step 2 Build the Guiding Team
Step 3 Get the Vision Right
Step 4 Communicate for Buy-In
Step 5 Empower Action
Step 6 Create Short-Term Wins
Step 7 Don't Let Up
Step 8 Make Change Stick