With its balanced coverage, Managing in the new Economy helps us sort out what is truly new about the new economy and what endures from the old. The articles are organized around important managerial issues, revealing how the what endures the new economy are changing both managers' priorities and the tools they use to make decisions. Part I addresses the principal issues of strategy, analysis, and competition. In Part II, Magretta turns our attention to the new realities of leadership and organization. Part III brings these these issues to life as three CEOs describe how their organizations are tackling the challenges of managing in the new economy.
1. Strategy and the New Economics of Information
2. Clusters and the New Economics of Competition
3. The End of Corporate Imperialism
4. Strategy under Uncertainty
5. Strategy as a Portfolio of Real Options
6. Fair Process: Managing in the Knowledge Economy
7. Covert Leadership: Notes on Managing Professionals
8. The Dawn of the E-Lance Economy
9. The Post-Capitalist Executive
10. Values in Tension: Ethics Away from Home