This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Student friendly in design, the text contains numerous examples illustrating real-world research in management, marketing, finance, accounting and other business areas. It is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. Features:
- Comprehensive coverage of the Internet and its impact on Business Research throughout the text.
- This text takes an applied research approach, while providing thorough exploration of theoretical research issues, as well as real-world
business research.
- Thorough coverage of global research activities gives Business Research Methods an international perspective.
- Statistical concepts are presented in a simple and straight-forward manner that allows students to more easily understand the complex
issues of Business Research.
New to this edition:
- Placed early in the text, the topic of Information Technology and Knowledge Management sets the stage for discussion of the Internet
and many new information technologies influencing Business Research.
- Chapter Seven, "Secondary Data in a Digital Age" has been substantially revised to incorporate discussions of data mining and other new
technologies that are changing the way researchers view secondary data investigations.
- Topics such as cross-functional teams in research efforts are discussed several times.
- Many new cases.
Part 1 Introduction
Part 2 Beginning Stages of the Research Process
Part 3 Research Methods for Collecting Primary Data
Part 4 Measurement Concepts
Part 5 Sampling and Fieldwork
Part 6 Data Analysis and Presentation
Part 7 Comprehensive Cases with Computerized Databases