Writing Persuasively (Formerly Writing Thai Sells), outlines a five-step model for getting you ideas across and getting others to do what you want. Just as in a sales persentation, you want to grab and hold your reader's attention, eatablish rapport, and motivate them to adopt your ideas. This book offers serveral techniques for doing just that from personalizing your message to courntering possible objections and making sure to deliver what you promised. This book also includes a refresher course on writing fundamentals and communicating effectively in today's time-cruched business environment. With a little help, you can write persuatively, win over your readers, and watch your influence grow.
Part 1 Rethink Sales
Part 2 Use the S.A.L.E.S. Model
Part 3 Involve Your Readers' Senses
Part 4 Adapt Additiona Sales Techniques
Part 5 Get to the Poing
Appendix