In this innovative book, print design concepts are united with graphic production technology information, providing readers with an understanding of the processes involved in both the design and print/publishing fields. While traditional books have viewed design and production as two separate fields of study, the rapidly changing technological landscape has blurred this distinction, resulting in an increasing amount of design and production activities performed by the same people. Therefore, this book provides designers and production personnel with a solid knowledge of both fields, which will better prepare them for success in the industry.
Designing for Print Production: Essential Concepts focuses on the content, concepts and instructional strategies that will be relevant long after the book has been read. By acknowledging the critical and changing technologies that will impact the design and publication process, this book is a comprehensive, valuable resource for anyone entering the design and production fields.
Chapter 1 Introduction to Design and Production
Chapter 2 Graphic Design and Printing Technology through the Ages
Chapter 3 Fundamentals of Typography
Chapter 4 The Design Process
Chapter 5 Elements of Creative Graphic Design
Chapter 6 The Computer in Print Production
Chapter 7 Digitizing, Transerringm and Scanning Data
Chapter 8 Data Storage and CD/DVD Technology
Chapter 9 Traditional and Digital Imaging TechniQues
Chapter 10 Printing Technologies and Finishing Techniques
etc.