2D: Visual Basics for Designers features a concept-based approach that explores the fundamental elements, principles, and applications of two-dimensional design for print and screen-based media. This striking new book covers 2D applications in a variety of visual communications-from graphic design and advertising design to environmental design and illustration. Building a strong foundation in two-dimensional design, 2D: Visual Basics for Designers not only provides readers with essential content; it also teaches the conceptual and analytical skills designers must have to think visually, critically, and creatively.
Part I. Elements of Composition
Part II. Principles of Composition
Part III. Composition, Illusion, and Screen-Based Media
Part IV. Message and Communication
"The principles of design seem to have been ignored by designers for quite some time. This book reminds us of them and makes us wonder why it's taken the authors so long. Those principles are basic, true, invaluable and in a book I wished I had when I first taught basic design."
--Seymour Chwast--
"A concise and engaging primer on design basics that shows how we do what we do. For students, teachers, AND professionals."
--John Gall, art director, Vintage/Anchor Books--
"We often characterize good design as being clear, thoughtful and accessible - all these descriptions apply very well to 2D: Visual Basics for Designers, which is an excellent introduction to the field of graphic design."
--Milton Glaser--