"There is a myth in America that victory on the great battlefield of capitalism is won by those willing to set ethics aside by those willing to scorch the earth, put our safety at risk, and squeezs their employees in the name of profit...But what if this cutthroat view of capitalism were really just a myth? What if we could prove using hard, peer-reviewed data from financial markets that responsible, progressive corporate leadership doesn't just make a company nicer but makes its shareholders richer? What if progressive values were better, not only for employees, the environment, and our country but for investors and for a company's financial bottom line? That is precisely what we will describe: an ethical business strategy that we call the Blue Way."
Chapter 1 The Great lllusion
Chapter 2 Seeing Red
Chapter 3 Being Blue Puts Companies in the Black
Chapter 4 The Principles of Progressive Leadership I
Chapter 5 The Principles of Progressive Leadership II
Chapter 6 Buying Blue
Chapter 7 Painting Wall Street Blue
Chapter 8 The Blueprint
Chapter 9 The Progressive Ecosystem
Chapter 10 Blue America
"The Blue Way illuminates the essentially political nature of corporations and personal investing and then charts a course to bring socially progressive investing to a whole new level. This book can change the world."
--Ben Cohen, cofounder of Ben & Jerry's--
"This is an important, timely book. Adamson and Andrew make a compelling case that sustainable investing strategies and progressive economic policies simply work better over the long term. This brief manifesto amounts to a full-blown challenge to conventional wisdom and the conservative economic establishment."
--Joe Keefe, president and CEO of Pax World Management Corp.--