Innovating Strategy Process presents a series of reflective essays by established and emerging scholars on the subject of innovation, considering it both as an outcome of strategy and as a process in itself.
- Contains new ideas and rich case descriptions that will trigger creative thinking about how to design a more innovative
strategy process.
- Offers new conceptual frameworks for analyzing and designing strategy process.
- Addresses cutting–edge topics, such as play as the means and art as the impetus for strategy–making; the role of emotion in
new venture decision–making; and science and entrepreneurship as a source of innovative strategies.
- Signals the future direction of the field.
Part I The Genesis of Innovative Strategy Making
Part II Contexts for Innovation and Strategy Making
Part III Innovative Models of Strategy Process
Part IV Integrating Theory and Practice