รูปภาพสินค้า รหัส9781259254222
9781259254222
Features four traditional functions of planning, organizing, leading, and controlling, while modernizing and re-visioning the concepts as delivering strategic value, building a dynamic organization.
ผู้เขียนThomas S Bateman , Scott A. Snell

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ราคาปก 970.00 บาท
ราคาสุทธิ 970.00 บาท
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รายละเอียดหนังสือ
รหัสสินค้า: 9781259254222
จำนวน: 744 หน้า
ขนาดรูปเล่ม: 215 x 274 x 28 มม.
น้ำหนัก: 1325 กรัม
เนื้อในพิมพ์: 2 สี 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษปอนด์ 
หน่วย: เล่ม 
สำนักพิมพ์: McGraw-Hill Education 
พิมพ์ครั้งล่าสุด:ครั้งที่ 11 เดือน -- ปี 2014
:: เนื้อหาโดยสังเขป
Bateman and Snell's Management: Leading & Collaborating in a Competitive World is a text with a fully modernized functional approach. This text is maintaining the four traditional functions of planning, organizing, leading, and controlling, while modernizing and re-visioning the concepts as delivering strategic value, building a dynamic organization, mobilizing people, and learning and changing. Bateman/Snell' results-oriented approach is a unique hallmark of this textbook. In this ever more competitive environment there are five essential types of performance, on which the organization beats, equals, or loses to the competition which are cost, quality, speed, innovation, service and sustainability. These six performance dimensions, when done well, deliver value to the customer and competitive advantage to you and your organization. Throughout the text Bateman & Snell remind students of these five dimensions and their impact on the "bottom line" with marginal icons contributing to the leadership and collaboration theme, which is the key to successful management. People working with one another, rather than against, is essential to competitive advantage.
:: สารบัญ
Chapter 1 Managing and Performing
Chapter 2 The External and Internal Environments
Chapter 3 Managerial Decision Making
Chapter 4 Planing and Strategic Management
Chapter 5 Ethics, Corporate Responsibility, and Sustainability
Chapter 6 International Management
Chapter 7 Entrepreneurship
Chapter 8 Organization Structure
Chapter 9 Organizational Agility
Chapter 10 Human Resources Management
, etc.
:: ข้อมูลพิเศษ
This International Student Edition is for use outside the U.S.