รูปภาพสินค้า รหัส9781259060946
9781259060946
Presents an integrated and proven solutions designed to help attain course goals of student readiness and motivation, comprehension of content, and application of key concepts.
ผู้เขียนFred Phillips, Robert Libby, Stacey Whitecotton

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ราคาปก 1,080.00 บาท
ราคาสุทธิ 1,080.00 บาท
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รหัสสินค้า: 9781259060946
จำนวน: 656 หน้า
ขนาดรูปเล่ม: 228 x 275 x 23 มม.
น้ำหนัก: 1410 กรัม
เนื้อในพิมพ์: สี่สีในเล่ม 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: McGraw-Hill/Irwin 
พิมพ์ครั้งล่าสุด:ครั้งที่ 2 เดือน -- ปี ----
:: เนื้อหาโดยสังเขป
Whitecotton, "Managerial Accounting 2e" and Connect Plus present an integrated and proven solutions designed to help attain course goals of student readiness and motivation, comprehension of content, and application of key concepts. Whitecotton, "Managerial Accounting 2e" addresses the reality of students taking the managerial accounting course: the majority of them will not become accounting majors and accountants; instead they will use accounting information in their professional lives to make business decisions.

Therefore, the greatest challenges instructors have are to engage these students in the managerial accounting course, keep the students motivated throughout the course, and teach them accounting in a way that connects conceptual understanding to the real world, so students will be able to analyze and apply their managerial accounting knowledge successfully in careers as managers in the world of business.

Whitecotton 2e will engage and motivate students by presenting accounting in the context of real, recognizable companies like Apple, Starbucks, and California Pizza Kitchen, then integrate those companies throughout the chapters. This will allow students to see accounting information being used to make real business decisions in companies that are part of their lives, helping them connect their learning to the real world.

McGraw-Hill Connect Accounting Plus provides a complete digital solution with a robust online learning and homework management system, an integrated media rich eBook, assignable end of chapter material, algorithmic functionality, and reporting capabilities. Contained within Connect Accounting is McGraw-Hill's adaptive learning system, LearnSmart, which is designed to help students learn faster, study more efficiently, and retain more knowledge for greater success. In addition, Guided Examples provide students with narrated and animated, step by step walkthroughs of algorithmic versions of assigned exercises.
:: สารบัญ
Chapter 1 Introduction to Managerial Accounting
Chapter 2 Job Order Costing
Chapter 3 Process Costing
Chapter 4 Activity-Based Costing and Cost Managgement
Chapter 5 Cost Behavior
Chapter 6 Cost-Volume-Profit Analysis
Chapter 7 Incremental Analysis for Short-Term Decision making
Chapter 8 Budgetary Planning
Chapter 9 Standard Costing and Variances
Chapter 10 Decentralized Performance Evaluation
Chapter 11 Capital Budgeting
Chapter 12 Statement of Cash Flows
Chapter 13 Measuring and Evaluating Financial Performance

- Glossary
- Check Figures
- Solutions to Multiple-Choice Questions
- Photo Credits
- Index