รูปภาพสินค้า รหัส9781259011801
9781259011801
This Global Edition has been adapted to meet the needs of courses outside the United States and does not align with the instructor and student resources available with the U.S. edition.
ผู้เขียนA. J. Strickland III, John E. Gamble, Margaret A. Peteraf, Arthur A. Thompson

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รหัสสินค้า: 9781259011801
จำนวน: 880 หน้า
ขนาดรูปเล่ม: 200 x 253 x 32 มม.
น้ำหนัก: 1565 กรัม
เนื้อในพิมพ์: คละสี 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: McGraw-Hill  
พิมพ์ครั้งล่าสุด:ครั้งที่ 19 เดือน -- ปี ----
:: เนื้อหาโดยสังเขป
Introducing... Crafting and Executing Strategy, Global Edition, by Thompson, Peteraf, Gamble, and Strickland. We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international students of management. It provides up to date and engrossing discussion of core concepts and analytical tools in line with the latest developments in the theory and practice of strategic management. An accompanying line up of exciting new cases and Illustration Capsules has also been added, designed to enhance the material in the chapters and enrich understanding of the content for the international student.
:: สารบัญ
Part 1 Concepts and Techniques for Crafting and Executing Strategy
Section A : Introduction and Overview
Section B : Core Concepts and Analytical Tools
Section C : Crafting a Strategy
Section D : Executing the Strategy

Part 2 Cases in Crafting and Executing Strategy
Section A : Crafting Strategy in Single-Business Strategy
Section B : Crafting Strategy in Diversified Companies
Section C : Implementing and Executing Strategy
Section D : Strategy, Ethics, and Social Responsibility

- Guide to Case Analysis
- Photo Credits
- Indexes