We are pleased to present this Global Edition, which has been developed specifically to meet the needs of international business students. In addition to detailed discussions of the implications of the recent global financial crisis, new material has been added to make the content more relevant and improve learning outcomes for the international student.
Enhancements to the Global Edition include: New Chapter Opening Cases that familiarize students with how international companies address real business problems or issues. Featured companies include Banco Santander, Carrefour, Embraer, and the Tata Group. New Country Focus boxes that provide background on the intersection of political, economic, social, or cultural aspects with countries’ business issues. Examples include the Greek debt crisis, property rights in Vietnam, and Singapore’s knowledge based economy.
New Management Focus boxes that illustrate the relevance of chapter material in the practice of international business. Topics include global manufacturing at China’s Chery Automobiles, Siemens’ role in the rise of Germany’s renewable energy industry, and Grameen Bank’s microlending in the world’s least developed countries. New Chapter Closing Cases that invite students into deeper discussions on chapter content. Featured topics include Rio Tinto’s bribery scandal in China, Hungary’s monetary crisis, and Intel’s successful site selection for an assembly plant in Costa Rica.
This Global Edition has been adapted to meet the needs of courses outside of the United States and does not align with the instructor and student resources available with the U.S. edition.
Part 1 Introduction and Overview
Chapter 1 Globalization
Part 2 Country Differences
Chapter 2 National Differences in Political Economy
Chapter 3 Differences in Culture
Chapter 4 Ethics in International Business
Part 3 Cross-Border Trade and Investment
Chapter 5 International Trade Theory
Chapter 6 The Political Economy of International Trade
Chapter 7 Foreign Director Investment
Chapter 8 Regional Economic Integration
Part 4 Global Money System
Chapter 9 The Foreign Exchange Market
Chapter 10 The International Monetary System
Part 5 Competing in a Global Marketplace
Chapter 11 The Strategy of International Business
Chapter 12 Entering foreign Markets
Chapter 13 Exporting, Importing, and Countertrade
Chapter 14 Global Production, Outsourcing, and Logistics
Chapter 15 Global Marketing and R&D
Chapter 16 Global Human Resource Management