Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.
Part 1 The Strategic Imperatives
Chapter 1 Expanding Abroad : Motivations, Means,and Mentalities
Chapter 2 Understanding the International Context : Responding to conflicting Environmental Forces
Chapter 3 Developing Transnational Strategies : Building Layers of Competitive Advantage
Part 2 The Organizational Challenge
Chapter 4 Developing a Transnational Organization : Managing Integration, Responsiveness, and Flexibility
Chapter 5 Creating Worldwide Innovation and Learning : Exploiting Cross-Border Knowledge Management
Chapter 6 Engaging in Cross-Border Collaboration : Managing Across Corporate Boundaries
Part 3 The Managerial Implication
Chapter 7 Implementing the Strategy : Building Multidimensional Capabilities
Chapter 8 The Future of the Transnational : An Evolving Global Role