Our goal in writing each edition of this book is to present a new, up to date standard for explaining the strategic management process. To reach this goal with the 10th edition of our market leading text, we again present you with an intellectually rich yet thoroughly practical analysis of strategic management.
With each new edition, we are challenged and invigorated by the goal of maintaining the standard that we established for presenting strategic management knowledge in a readable style. To prepare for each new edition, we carefully study the most recent academic research to ensure that the strategic management content we present to you is highly current and relevant for use in organizations.
In addition, we continuously read articles appearing in many different business publications (e.g., Wall Street Journal, Bloomberg Businessweek, Fortune, Financial Times, and Forbes, to name a few); we do this to identify valuable examples of how companies are actually using (or not using) the strategic management process. Though many of the hundreds of companies we discuss in the book will be quite familiar to you, some companies will likely be new to you.
One reason for this is that we use examples of companies from around the world to demonstrate how globalized business has become. To maximize your opportunities to learn as you read and think about how actual companies use strategic management tools, techniques, and concepts (based on the most current research), we emphasize a lively and user friendly writing style.
Part 1 Strategic Inputs
1. Strategic Management and Competitiveness
2. The External Environment: Opportunities, Threats, Competition, and Competitor Analysis
3. The Internal Environment: Resources, Capabilities, Competencies, and competitive Advantages
Part 2 Formulation of Strategic Actions
4. Business-Level Strategy
5. Competitive Rivalry and Dynamics
6. Corporate-Level Strategy
7. Strategic Acquisition and Restructuring
8. Global Strategy
9. Cooperative Implications for Strategy
Part 3 Implementation of Strategic Actions
10. Corporate Governance and Ethics
11. Structure and controls with Organizations
12. Leadership Implications for Strategy
13. Entrepreneurial Implications for Strategy
Part 4 Cases
- Name Index
- Company Index
- Subject Index