"Research Methods for Business : A Skill-Building Approach" is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up to date guide on business research for the aspiring future manager.
The sixth edition has been substantially revised to go beyond the scientific approach and gives students a comprehensive introduction to what constitutes good research. This edition includes a range of new material on alternative approaches to business research, including three new chapters : The Critical Literature Review, Observation, and Questionnaires. Other chapters on The Broad Problem Area and Defining the Problem Statement, Research Design, Interviews and The Research Report have also been substantially revised.
The new edition features cases from Europe, Asia and the US to give students a global view of modern business research methods. Examples are drawn from different areas of business such as human resources management, strategic management, operations management, finance, accounting, and information management to provide students with a comprehensive overview of the applications of research methods.
1. Introduction to research
2. The scientific approach and alternative approaches to investigation
3. The broad problem area and defining the problem statement
4. The critical literature review
5. Theoretical framework and hypothesis development
6. Elements of research design
7. Data collection methods : Introduction and interviews
8. Data collection methods : Observation
9. Data collection methods : Questionnaires
10. Experimental designs
, etc.