รูปภาพสินค้า รหัส9781111820367
9781111820367
-
ผู้เขียนRalph M. Stair, George W. Reynolds

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รหัสสินค้า: 9781111820367
จำนวน: 510 หน้า
ขนาดรูปเล่ม: 216 x 276 x 16 มม.
น้ำหนัก: 1030 กรัม
เนื้อในพิมพ์: สี่สีในเล่ม 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: Course Technology Cengage Learning 
พิมพ์ครั้งล่าสุด:ครั้งที่ 6 เดือน -- ปี 2012
:: เนื้อหาโดยสังเขป
Equip your students with a solid understanding of the fundamentals of information systems with the latest, concise overview from leading authors Ralph Stair and George Reynolds. "Information Systems Essentials, 6e, International Edition" uses nine short chapters to explore the core principles of IS, provide students with an engaging overview of the IS discipline today, and detail the rapidly changing role of today's IS professional. Your students will gain a strong understanding of the changing role of today's IS professional with this book's wealth of current examples and IS references.

The book provides new discussion on multimedia in today's business, application development for the iPhone, iPad, and similar devices, cloud computing, forecasting, and other issues reshaping IS today. New materials and examples on environmental design and green computing prepare students for today's workforce. New examples of supply chain management (SCM) and customer relationship management (CRM) better equip students for business success.

This edition presents some of the most recent research on virtual communities and work structures, including how social networking sites, such as Facebook and Twitter, are assisting virtual teams and how companies are effectively using virtual organizational structures with mobile workers. No matter what their major, students can use the principles in "Information Systems Essentials, 6e, International Edition" to function more effectively as workers, managers, decision makers, and organizational leaders in business today.
:: สารบัญ
Part 1 Information Systems in Perspective
Chapter 1 An Introduction to Information Systems in Organizations

Part 2 Technology
Chapter 2 Hardware and Software
Chapter 3 Database Systems, Data Centers, and Business Intelligence
Chapter 4 Telecommunications, the Internet, Intranets, and Extranets

Part 3 Business Information Systems
Chapter 5 Electronic and Mobile Commerce and Enterprise Systems
Chapter 6 Information and Decision Support Systems
Chapter 7 Knowledge Management and Specialized Information Systems

Part 4 Systems Development and Social Issues
Chapter 8 Systems Development

Part 5 Information Systems in Business and Society
Chapter 9 The Personal and Social Impact of Computers