รูปภาพสินค้า รหัส9781111533922
9781111533922
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ผู้เขียนJohn J. Coyle, C. John Langley, JR., Robert A. Novack, Brian J. Gibson

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ราคาปก 880.00 บาท
ราคาสุทธิ 880.00 บาท
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รหัสสินค้า: 9781111533922
จำนวน: 720 หน้า
ขนาดรูปเล่ม: 204 x 254 x 26 มม.
น้ำหนัก: 1245 กรัม
เนื้อในพิมพ์: ขาวดำ 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: South-Western CENGAGE Learning 
พิมพ์ครั้งล่าสุด:ครั้งที่ 9 เดือน -- ปี 2013
:: เนื้อหาโดยสังเขป
"Managing Supply Chains: A Logistics Approach, 9/e, International Edition" refined its focus on the supply chain approach by blending logistics theory with practical applications. Each chapter opens with "Supply Chain Profiles" vignettes introducing students to real world companies, people, and events. New and updated "On the Line" boxed features are applied examples providing students with hands on managerial experience of the chapter's topics.

"Supply Chain Technology" boxes appear throughout the text, helping students relate technological developments to supply chain management concepts and logistics practices while taking in consideration global changes. Short Cases at the end of each chapter are updated and build on what students have learned in the chapter.
:: สารบัญ
Part 1
Chapter 1 Supply Chain Management: An Overview
Chapter 2 Role of Logistics in Supply Chains
Chapter 3 Global Dimensions of Supply Chains

Part 2
Chapter 4 Supply Chain Relationships
Chapter 5 Supply Chain Performance Measurement and Financial Analysis
Chapter 6 Supply Chain Technology - Managing Information Flows

Part 3
Chapter 7 Demand Management
Chapter 8 Order Management and Customer Service
Chapter 9 Managing Inventory in the Supply Chain
Chapter 10 Transportation - Managing the Flow of the Supply Chain
Chapter 11 Distribution – Managing Fulfillment Operations

Part 4
Chapter 12 Supply Chain Network Analysis and Design
Chapter 13 Sourcing Materials and Services
Chapter 14 Operations – Producing Goods and Services
Chapter 15 Supply Chain Sustainability

Part 5
Chapter 16 Strategic Challenges and Change for Supply Chains