รูปภาพสินค้า รหัส9781111532932
9781111532932
-
ผู้เขียนRalph M. Stair, George W. Reynolds

ส่วนลด 0 %
ราคาปก 1,015.00 บาท
ราคาสุทธิ 1,015.00 บาท
Bookmark and Share
รายละเอียดหนังสือ
รหัสสินค้า: 9781111532932
จำนวน: 704 หน้า
ขนาดรูปเล่ม: 215 x 276 x 22 มม.
น้ำหนัก: 1405 กรัม
เนื้อในพิมพ์: สี่สีในเล่ม 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: Course Technology Cengage Learning 
พิมพ์ครั้งล่าสุด:ครั้งที่ 10 เดือน -- ปี 2012
:: เนื้อหาโดยสังเขป
Help your students gain the foundation they need to better understand the IS discipline and how IS courses relate to the rest of their business courses. This edition from leading authors and practitioners Ralph Stair and George Reynolds focuses on today's core IS principles that are most important for every business student to know. Your students will gain a strong understanding of the changing role of today's IS professional with this book's wealth of current examples and IS references.

New detailed coverage of multimedia in business, application development for the iPhone, iPad, and similar devices, cloud computing and updates of forecasting demonstrate issues reshaping IS today. New materials and examples on environmental design and green computing prepare students for today's workplace. New examples of supply chain management (SCM) and customer relationship management (CRM) better equip your students for business success.

This edition presents some of the most recent research on virtual communities and work structures, including how social networking sites, such as Facebook and Twitter, are assisting virtual teams and how companies are effectively using virtual organizational structures with mobile workers. Count on Stair/Reynolds' "Information Systems, 10e, International Edition" to provide the insights students need to function more efficiently and effectively as workers, managers, decision makers, and organizational leaders in business today.
:: สารบัญ
Part 1 Overview
Chapter 1 An Introduction to Information Systems
Chapter 2 Information Systems in Organizations

Part 2 Information Technology Concepts
Chapter 3 Hardware: Input, Processing, and Output Devices
Chapter 4 Software: Systems and Application Software
Chapter 5 Database Systems, Data Centers, and Business Intelligence
Chapter 6 Telecommunications and Networks
Chapter 7 The Internet, Web, Intranets, and Extranets

Part 3 Business Information Systems
Chapter 8 Electronic and Mobile Commerce
Chapter 9 Enterprise Systems
Chapter 10 Information and Decision Support Systems
Chapter 11 Knowledge Management and Specialized Information Systems

Part 4 Systems Development
Chapter 12 Systems Development: Investigation and Analysis
Chapter 13 Systems Development: Design, Implementation, Maintenance, and Review

Part 5 Information Systems in Business and Society
Chapter 14 The Personal and Social Impact of Computers