รูปภาพสินค้า รหัส9781111532642
9781111532642
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ผู้เขียนKeah-Choon Tan, G. Keong Leong

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รหัสสินค้า: 9781111532642
จำนวน: 532 หน้า
ขนาดรูปเล่ม: 203 x 255 x 20 มม.
น้ำหนัก: 1040 กรัม
เนื้อในพิมพ์: ขาวดำ 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษอาร์ต 
หน่วย: เล่ม 
สำนักพิมพ์: South-Western CENGAGE Learning 
พิมพ์ครั้งล่าสุด:ครั้งที่ 3 เดือน -- ปี 2011
:: เนื้อหาโดยสังเขป
Now you can introduce purchasing, operations, and logistics with a strong supply chain management focus found in the latest edition of Wisner/Tan/Leong's "Supply Chain Management, 3e, International Edition". This unique new third edition presents extensive content you won't find covered in other books. The authors' expansive approach helps you guide students through the management stages of each supply chain activity while addressing real world concerns related to the global supply chain.

With this edition, you can follow the natural flow through the supply chain with one of the most balanced supply chain management approaches available. Well organized chapters demonstrate the practical applications of supply chain management in today's workplace while intriguing profiles throughout the text build on topics to reinforce learning. Numerous new cases in this edition expand upon the previous edition's 22 cases. A wealth of engaging and interactive learning features in each chapter are now updated and revised.

Supply Chain Management in Action opening features, e-Business Connections, and Global Perspectives combine with abundant real world business examples to ensure that "Supply Chain Management, 3e, International Edition" covers today's most important contemporary supply issues in depth.
:: สารบัญ
Part 1 Supply Chain Management: an Overview
Part 2 Purchasing Issues in Supply Chain Management
Part 3 Operations Issues in Supply Chain Management
Part 4 Distribution Issues in Supply Chain Management
Part 5 Sustaining Competitive Advantage

- On the Companion Website