รูปภาพสินค้า รหัส9780894262418
9780894262418
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ผู้เขียนDavid J.Reibstein, Mark J.Chussil

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ราคาปก 2,352.00 บาท
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รายละเอียดหนังสือ
รหัสสินค้า: 9780894262418
จำนวน: 96 หน้า
ขนาดรูปเล่ม: 188 x 234 x 15 มม.
น้ำหนัก: 495 กรัม
เนื้อในพิมพ์: ขาวดำ 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: -ไม่ระบุ 
หน่วย: เล่ม 
สำนักพิมพ์: Thomson Learning 
:: เนื้อหาโดยสังเขป
ValueWar is state-of-the-art computer software that simulates the effects of your strategies on business's competitive and financial performance. You can use ValueWar to test the consequences of your decisions (and your competitors') the easy way-on your computer-before you invest years of effort and risk millions of dollars.

ValueWar simulations are tailored to your business. The factors that drive ValueWar simulations are set to values appropriate for your business in a process called "calibration" available in commercial versions. Calibration makes ValueWar work for your business and its unique competitive situation.

The calibration process itself helps you learn about your business. Managers find that ValueWar raises critical questions that traditional processes overlook. Some even use ValueWar as a way to organize their strategic information and to understand its implications.

As we have learned applying ValueWar in industry and in executive education, managers find that the business principals in ValueWar simulations are familiar, intritive and easy to apply. All told, ValueWar takes about seventy factors into account in its simulations, producing the realism that managers need in a strategy-analysis tool.
:: สารบัญ
- Strategy Analysis with ValueWar
- About ValueWar
- ValueWar Tutorial
1. Installing ValueWar
2. Basic ValueWar
3. More ValueWar Features
4. Advanced ValueWar
5. ValueWar In Depth
6. Analyzing ValueWar
- ValueWar Reference