"Globalization is transforming business in powerful ways. It is forcing companies to rethink strategies, redesign their organizations, seek new partnerships, and open minds as well as boundaries." As Rosabeth Moss Kanter suggests in the afterword to Global Strategies, the question for many companies is no longer whether to enter the global arena but how to compete in it most effectively. Global Strategies offers perspectives from leading thinkers and executives who have mastered the challenges of globalization, whether it is characterized by opening new markets overseas, coordinating production and service delivery worldwide, or fending off foreign competitors at home. Kanter's afterword and a preface by Percy Barnevik highlight common themes among the fourteen Harvard Business Review articles in this collection, and together challenge managers to make a distinction between operations in international markets and truly global competitiveness.
Part 1 The Global Challenge
Part 2 Developing a Global Strategy
Part 3 Winning in Foreign Markets