รูปภาพสินค้า รหัส9780801332036
9780801332036
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ผู้เขียนPamela Shockley, Zalabak Shockley

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รายละเอียดหนังสือ
รหัสสินค้า: 9780801332036
จำนวน: 498 หน้า
ขนาดรูปเล่ม: 191 x 240 x 25 มม.
น้ำหนัก: 920 กรัม
เนื้อในพิมพ์: ขาวดำ 
ชนิดปก: ปกแข็ง 
ชนิดกระดาษ: -ไม่ระบุ 
หน่วย: เล่ม 
สำนักพิมพ์: Pearson Education Indochaina Ltd. 
พิมพ์ครั้งล่าสุด:ครั้งที่ 4 เดือน -- ปี 1900
:: เนื้อหาโดยสังเขป
Fundamentals of Organizational Communication, Fourth Edition, presents the concepts of organizational communication within a unique competency-based approach that incorporates personal knowledge, interpersonal sensitivity, communication skills, and ethical values. The text presents comprehensive coverage of major issues in organizational communication, such as organizational conflict, leadership, and ethical behavior.

New to this edition:
- Expanded coverage of careers and organizational forms in the 21st century helps students prepare for their futures.
- Chapter 7,"Organizational Conflict," includes new sections on sexual harassment,discrimination,and ethical abuses to address important workplace issues.
- Ten new cases and a new essay on the feminist perspective in organizational communication provide immediate applications of key concepts in the text.
:: สารบัญ
Chapter 1. Organizational communication: a competency-
based approach
Chapter 2. Frameworks for understanding organizational
communication
Chapter 3. Theoretical perspectives for organizational
communication
Chapter 4. Communicaiton implications of major organizational
theories
Chapter 5. individuals in organizations
Chapter 6. groups in organizations
Chapter 7. Organizational conflict: communincating for
effectiveness
Chapter 8. Leadership and Management Communication
Chapter 9. Participating in organizations: Developing critical
organizational communication competencies
Chapter 10. Strategic organizational communication:
professional applications of organizational
communication
,etc.