We've all seen bunisess-as-usual on the job Management uses the same age-old tactics day in and day out, long after they’ve stopped working. Offten these companies lose their edge. But a few leaders resist doing the same old thing They have the creativity and chutzpah to mix it up, to think innovatively, and to get people truly engaged. What they have is energy what they have is guts!
Drawing on five years of research, Kevin and Jackie Freiberg take us behind the scenes to examine how these intensely focused, dedicated, and unconventional leaders, and their companies, do what they do so well. Among them: James Blanchard, CEO of Synovus Financial, a financial services giant with more than $16 billion in assets; Roy Spence, Jr., president of GSD&M, which Adweek magazine named "Southwest Agency of the Year" six tiems; and James Goodnight of SAS Institute, a world leader in intelligence software.
Chapter 1 Gutsy Leaders Blow the Doors Off Business-as-Usual Chapter 2 Gutsy Leaders Brand Their Cultures
Chapter 3 Gutsy Leaders Create a Sense of Ownership
Chapter 4 Gutsy Leaders Hire People Who Don't Suck
Chapter 5 Gutsy Leaders Lead with Love
Chapter 6 Gutsy Leaders Make Business Heroic
Chapter 7 Gutsy Leaders Inspire Fun