Primary audience: Working design professionals with an intermediate level of Web design and HTML experience who are interested in saving money, streamlining design processes and management, and increasing awareness and promotion of their sites. Secondary audience: Anyone interested in designing Web sites with updated concepts and techniques.
Contents
Foreword.
I. Tools, Planning, and Content.
1. Setting Up a Master Toolbox.
2. Managing Your Web Project.
3. Architecting Your Information.
4. Making Sites Usable and Persuasive.
5. Creating and Managing Fantastic Content.
II. HTML, XHTML, CSS, and Accessibility.
6. Crafting Pages with HTML.
7. Moving Ahead with XHTML.
8. Style Tips for Type and Design.
9. Laying Out Pages with CSS.
10. Adding Accessibility.
III. Designing Sites for Long-Term Success.
11. Sophisticated Visual Design in a Global Market.
12. Spicing it Up with Dynamic Content and Rich Media.
13. Keeping Sites Fresh and Engaging.
14. Improving Site Ranking and Managing Promotions.
15. Dealing with Growth and Redesigns.
IV: Appendixes.
Appendix A: Demystifying Service Provision.
Appendix B: Overview of Application and Database Technologies.
Appendix C: Helpful Reading, Web Sites, and Resources.
Index.
Molly E. Holzschlag, Tucson, AZ
There is little doubt that in the world of Web design and development, Molly E. Holzschlag is one of the most vibrant and influential people around. With over 25 Web development book titles to her credit, Molly is also a noted columnist, speaker and educator. As a Steering Committee Member of the Web Standards Project (WaSP) Molly works along with a group of other dedicated Web developers and designers to promote open standards for the Web. She serves as an advisor and spokeswoman for the World Organization of Webmasters. An engaging instructor and speaker, Molly speaks regularly at such conferences as Seybold, Comdex, User Interface Engineering, Internet World, and other Web and IT-related events. Molly currently serves as a Conference Chair for Seybold and Comdex 2003 in the areas of Web design, Web development, and Web services.
In more academic arenas, Molly teaches and develops curriculum for the University of Arizona, University of Phoenix, New School University and Pima Community College. Many recognize Molly from her column, Integrated Design, which appeared in Web Techniques Magazine for 3 years; and from sister publication Webreview.com, where Molly served as Executive Editor for a year. Molly has been honored as one of the Top 25 Most Influential Women on the Web.