Web site developers, Web site owners, and Search Engine Optimizers (SEOs).
Search Engine Optimization For Dummies, written in the For Dummies friendly, easy-to-understand style, shows Web site developers, site owners, and search engine optimizers (SEOs) how to create Web sites that rank at the top of the search engines and have high-volume traffic. It answers the question of "how to get people to visit my site?" Part I discusses what search engines are, the types of search engines, and which ones are important. It also has a jump-start chapter, which provides simple tricks on how to boost a site's ranking quickly. Part II explains how to build search-engine friendly sites, including creating pages that search engines love; avoiding and working around site problems; and analyzing and selecting keywords. Part III covers registering the Web site, including where to register it; registration directories; and shopping directories and retailers. Part IV covers traffic monitoring analysis tools and link popularity to boost ranks. Part V covers search engine advertising, including pay-per-click and advanced pay-per-click.
Contents
Introduction.
Part I: Search Engine Basics.
Chapter 1: Surveying the Search Engine Landscape.
Chapter 2: Your One-Hour Search-Engine-Friendly Web Site Makeover.
Chapter 3: Making Your Site Useful and Telling People about It.
Chapter 4: Picking Powerful Keywords.
Part II: Building Search-Engine-Friendly Sites.
Chapter 5: Creating Pages That Search Engines Love.
Chapter 6: Avoiding Things That Search Engines Hate.
Chapter 7: Dirty Deeds — Facing the Consequences.
Chapter 8: Bulking Up Your Site — Complete with Content.
Part III: Adding Your Site to the Indexes and Directories.
Chapter 9: Getting Your Pages into the Search Engines.
Chapter 10: Submitting to the Directories.
Chapter 11: Buried Treasure — More Great Places to Submit Your Site.
Part IV: After You’ve Submitted.
Chapter 12: Using Link Popularity to Boost Your Position.
Chapter 13: Finding Sites to Link to Yours.
Chapter 14: Using the Shopping Directories and Retailers.
Chapter 15: Pay Per Click — Overture, Google AdWords, and More.
Part V: The Part of Tens.
Chapter 16: Ten-Plus Ways to Keep Up-to-Date and Track Down the Details.
Chapter 17: Ten Myths and Mistakes.
Chapter 18: Ten-Plus Useful Tools for Search Engine Optimization.
Part VI: Appendix.
Appendix: Staying Out of Copyright Jail.
Index.
Peter Kent (Denver, CO) ) is currently an e-commerce consultant who specializes in search-engine optimization (SEO). In this role, he has increased the rankings of many company Web sites on the search engines as well as carry out full-fledged SEO campaigns. He is the former Vice President of Marketing at Indigio, a Web applications developer where he also worked on search engine optimization. He has worked online since 1984, written about the Internet since 1993, and authored almost 50 books, including dozens of Internet-related books and hundreds of periodical articles and columns. His Geek News column has run in two Colorado newspapers for about five years. In addition, he founded the e-business service provider BizBlast.com (funded by Softbank, one of the world's largest venture-capital firms).