รูปภาพสินค้า รหัส9780750686358
9780750686358
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ผู้เขียนStephen J. Page, Jovo Ateljevic

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รายละเอียดหนังสือ
รหัสสินค้า: 9780750686358
จำนวน: 480 หน้า
ขนาดรูปเล่ม: 166 x 240 x 22 มม.
น้ำหนัก: 805 กรัม
เนื้อในพิมพ์: ขาวดำ 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษปอนด์ 
หน่วย: เล่ม 
สำนักพิมพ์: Butterworth-Heinemann 
:: เนื้อหาโดยสังเขป
"Tourism and Entrepreneurship: International Perspectives" provides an innovative, interdisciplinary approach. This book takes as its central theme the role of entrepreneurship in the context of regional, local and national tourism development. By engaging with top academics in both tourism and entrepreneurship this book delivers a cohesive, interdisciplinary examination of the most recent developments in both tourism and entrepreneurship. Several key themes are explored and articulated through the following concepts and issues: tourism, innovation and entrepreneurship; the role and nature of individual and collective entrepreneurship in different contexts; the role of tourism in responding to development opportunities created by global forces; and, finally, issues associated with tourism strategies and policies.

Divided into four parts, the book reflects on the most relevant areas of tourism entrepreneurship: understanding the conceptual basis of tourism entrepreneurship; creative use of entrepreneurship and processes of social innovation; tourism entrepreneurship mediating the global-local divide; and, sectoral strategies and policy issues of tourism entrepreneurship. "Tourism and Entrepreneurship: International Perspective" explains the impact of tourism entrepreneurship on places and overall regional and destination development. It examines the role of the public sector in facilitating the need for sustainable tourism development. It examines the effects and implications of funding schemes and support programmes. It takes the owner, manager and entrepreneur as the starting point of analysis to explore specific issues. It allows practitioners and policy-makers to explore practical applications and best practice of theory through a diverse range of international case studies. It includes contributed to by an international team of leading scholars in tourism and entrepreneurship.

This book is a unique combination of theory, case studies and discussion highlighting the importance of entrepreneurial tourism activity for economic success. It is essential reading for students and researchers in both tourism and entrepreneurship. It provides an understanding and analysis of entrepreneurship within tourism in a format which students can access and use easily. It features international contributor team with case studies to match - from Uganda and Serbia to Slovenia and Australasia. It highlights major issues that can encourage, or impede, entrepreneurial activity within a tourism context - and how vital it can be to the economies of many countries and regions.
:: สารบัญ
Chapter 1 Introducdtion

Part One Understanding the Conceptual Basic of Tourism Enterpreneurship
Chapter 2 Tourism Entrepreneurship - Concepts and Issues
Chapter 3 Introduction and Overview to the Entrepreneur and Enterpreneurial Process

Part Two Creative Use of Entrepreneurship and Processes of Social Innovation
Chapter 4 Sustaining Creative Entrepreneurship: The Role of Innovaton Systems
Chapter 5 Women Empowerment Entrepreneurship Nexus in Tourism: Processes of Social Innovation
Chapter 6 Entrepreneurs, Institutions and Institutional Entrepreneurship: New Light through Old Windows?
Chapter 7 Entrepreneurship and Innovation in Tourism: Public Sector Experiences of Innovation Activity in Tourism in
Scandinavia and Scotland

Part Three Tourism Entrepreneurship Mediating the Global-Local Divide
Chapter 8 Entrepreneurial Crafts and the Tourism Industry
Chapter 9 Tourism Entrepreneurship and Regional Development
Chapter 10 Entrepreneurial Wildlife Exploitation in Sub-Saharan Africa: An Overview
etc.

Part Four Sectoral Strategies and Policy Issues for Tourism Entrepreneurship
Chapter 13 The Public Policy Context of Tourism Entrepreneurship
Chapter 14 A Multi-stakeholder Approach to Tourism Development
Chapter 15 Information Communication Technologies (ICTs)
etc.