รูปภาพสินค้า รหัส9780750686136
9780750686136
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ผู้เขียนAnne Graham

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รายละเอียดหนังสือ
รหัสสินค้า: 9780750686136
จำนวน: 360 หน้า
ขนาดรูปเล่ม: 190 x 246 x 15 มม.
น้ำหนัก: 730 กรัม
เนื้อในพิมพ์: ขาวดำ 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษปอนด์ 
หน่วย: เล่ม 
สำนักพิมพ์: Butterworth-Heinemann 
พิมพ์ครั้งล่าสุด:ครั้งที่ 3 เดือน -- ปี 2008
:: เนื้อหาโดยสังเขป
Managing Airports" presents a comprehensive and cutting-edge insight into today's international airport industry. Approaching management topics from a strategic and commercial perspective rather than from an operational and technical angle, the book provides an innovative insight into the processes behind running a successful airport. Completely revised and updated for a third edition, with international case studies from BAA, Vienna, Aer Rianta, and countries around the world, this book reflects the huge changes in the management of airports today and tackles many key issues.

Accessible and up-to-date, "Managing Airports" is ideal for students, lecturers and researchers of transport and tourism, and practitioners within the air transport industry. This title covers such topics as: vast increases of air traffic - how can airport development cope with predicted levels of future demand; commercialization and privatization of airports and the emergence of new types of airport operators as the private airport industry has matured; the increased number of airline alliances and the new demands they place on the airport operators; the growth of the low cost carrier sector and its impact on airport operations worldwide; and, security and the environmental impacts.
:: สารบัญ
1. Introduction
2. The changing nature of airports
3. Airport economics and performance benchmarking
4. Airport operations and service quality
5. The airport-airline relationship
6. The provision of commercial facilities
7. Airport competition and the role of airport marketing
8. The economic and social impact of airports
9. The environmental impact of airports
10. Future prospects