รูปภาพสินค้า รหัส9780750685573
9780750685573
The only book on the market to fully integrate tourism policy with strategic planning...
ผู้เขียนDavid L. Edgell, Sir, Maria DelMastro Allen, Ginger Smith, Jason Swanson

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รหัสสินค้า: 9780750685573
จำนวน: 440 หน้า
ขนาดรูปเล่ม: 165 x 232 x 23 มม.
น้ำหนัก: 865 กรัม
เนื้อในพิมพ์: ขาวดำ 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษปอนด์ 
หน่วย: เล่ม 
สำนักพิมพ์: Butterworth-Heinemann 
:: เนื้อหาโดยสังเขป
For many communities and countries throughout the world tourism is the most valuable industry. Economic changes taking place in China, India, and the United States (with almost 3 billion people, half the world's population), for example, will have major impacts on the global tourism markets of tomorrow. Social-cultural changes in Europe, with borderless tourism crossings and a common currency, are increasing opportunities for tourism growth. East Asia and the Pacific Rim are experiencing unprecedented growth and change in tourism. From the perspective of economic policy, tourism for local communities is a vital economic development tool producing income, creating jobs, spawning new businesses, spurring economic development, promoting economic diversification, developing new products, and contributing to economic integration. If local and national governments are committed to broad based tourism policies, then tourism will provide its citizens with a higher quality of life while it generates sustained economic, environmental, and social benefits.

The wellspring to future growth for tourism throughout the world is a commitment toward good policy. Governments, the private sector, and not-for-profit agencies must be the leaders in a sustainable tourism policy that transcends the economic benefits and embraces environmental and cultural interests as well. Tourism Policy and Planning: Yesterday, Today, and Tomorrow addresses key ingredients for positive tourism policies and planning that will lead this generation and the next toward a greater quality of life resulting from tourism growth. The aim of this book is to provide government policy-makers (at all levels), business leaders, not-for-profit executives, university professors, students, tourism industry managers, and the general public with an introduction and examination of important policy and planning issues in tourism.
:: สารบัญ
1. Introduction
2. Tourism policy issues of yesterday
3. Tourism policy issues for today
4. Tourism as a commercial and economic activity
5. Political and foreign policy implications of tourism
6. Managing sustainable tourism
7. Education and training in tourism
8. Affecting and influencing tourism policy
9. Strategic tourism planning
10. Future world tourism policy issues