As the position of sport management in the higher education curriculum becomes stronger by the year, the numbers of students and staff who are teaching and learning on sport management related modules is growing exponentially. "International Cases in the Business of Sport" focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an innovative teaching solution to a market which has been poorly served until now. Edited by two leading figures in the field, the text provides: a fantastic range of global sports cases authored by renowned experts in the field; cutting edge analysis and comprehensive diagnosis of major international professional sport business cases; a clear and structured presentation and examination of key issues within each case; a strong blend of academic and practitioner analysis and commentary; and, an informative and comprehensive resource for those seeking a better understanding of developments in commercial sport.
International Cases in the Business of Sport is a truly international text examining sports from a global perspective and including case studies on: football, rugby, baseball, athletics, cricket, motor sports and sailing. There is a companion website available for tutors using this text with further analysis, more cases and extra questions and exercises at website. You must be registered and logged in via the tab at the top right of this page to access the teaching support materials. It is the first truly international contemporary case book on sport management. It delivers cutting edge analysis, comprehensive diagnosis and a strong combination of academic and practitioner commentary on leading international sport business cases. Written by high profile and leading experts in the field of sports management, the book will also be accompanied by comprehensive supplements available on textbooks.elsevier.com.
Case 1 Mes que un club (more than a club): the commercial development of FC Barcelona
Case 2 Branding sport teams in a competitive competitive context: a look at team branding strategies in the National Hockey
League
Case 3 ESPN STAR Sports
Case 4 The cahllenges of modernizing a professional sport: a case study of professional road cycling
Case 5 seeatyBetty: by women, for women
Case 6 University College Dubliln Association Football Club: putting an appropriate strategy in place
Case 7 Who could wish for more? New Zealand's Coast to Coast multisport event
Case 8 Twenty-20 and English domestic cricket
Case 9 Manchester United: the commercial development of a global football brand
Case 10 Something for nothing: the free ticket myth
etc.
'Understanding what is happening in the dynamic world of sport is important for students, academics and practitioners. I am sure that International Cases in the Business of Sport will be valuable reading and help to address a range of pressing issues.'
-- Alex Phillips, Head of Professional Football Services, UEFA --
'A must have text for students and a valuable reference for professionals, International Cases in the Business of Sport provides a clear and stimulating insight into the ever changing, and increasingly expanding, global sport market.'
-- Rob Wilson, Senior Lecturer in Sport Management, Sheffield Hallam University, UK --