Advanced Theory and Practice in Sport Marketing" is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing. "Advanced Theory and Practice in Sport Marketing" is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level. Practitioner interviews accompanying every chapter, teaming practical advice with high-level sports marketing theory.
It offers a clear structure where each chapter includes chapter outlines, chapter objectives, a glossary and ethical and global case studies for illustrative and informative real-world understanding. PowerPoint slides and an electronic test bank are available online to accelerate learning. It includes an analysis of advanced topics untouched by existing publications such as data analysis, sport marketing information systems, sport marketing logistics and more.
Part I Sport Marketing : The Basics
Part II Understanding The Sport Consumer
part III Sport Marketing Logistics
Part IV Promotional Aspects Of Sport Marketing
Part V Specialized Concepts In Sport Marketing
Part VI The Future Of Sport Marketing