รูปภาพสินค้า รหัส9780750683548
9780750683548
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ผู้เขียนTrudo Dejonghe, Alistair Dawson, Paul Downward

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รหัสสินค้า: 9780750683548
จำนวน: 438 หน้า
ขนาดรูปเล่ม: 190 x 235 x 19 มม.
น้ำหนัก: 850 กรัม
เนื้อในพิมพ์: ขาวดำ 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: กระดาษปอนด์ 
หน่วย: เล่ม 
สำนักพิมพ์: Butterworth-Heinemann 
:: เนื้อหาโดยสังเขป
"Sports Economics" is the ideal introduction for all sport management and sport policy students and those for whom economics is a relatively new area of study. The book will also provide an ideal introduction to sports economics for economics students new to the area. Specifically designed to make economics accessible the context of sport is the focus of analysis, ensuring that this book is lively, accessible and approachable. The full scope of the sports economy is examined, covering the three main arenas in which sport takes place - mass participation, professional sports and sports events. The key elements of the economic representation of these three markets are considered, such as the underlying demand for and supply of these sports, together with the main policy issues affecting them. Whilst truly international in scope, it focuses particularly on specific comparisons between the US, the UK and mainland Europe.

The breadth of discussion and international emphasis is brought to life by a detailed discussion of the evidence throughout the book to illustrate the key themes discussed - ideal for both lecturer and student. Reflection questions and Boxes are also used in chapters to prompt the reader to think about specific points as well as to provide the context for specific theoretical or empirical contributions that have been used to analyze sport. It embraces the full scope of the sports economy, including mass participation, professional sports and sports events. It is an ideal resource for sports management and policy students, making economics accessible through strong pedagogy. It is illustrated by international case studies focusing on the UK, US and mainland Europe.
:: สารบัญ
Chapter 1 The Economics of Sport
Chapter 2 The Nature, Organization and Economic Significance of Sport
Chapter 3 The Economics of Sports Participation
Chapter 4 The Economics of Sports Participation: Evidence
Chapter 5 The Supply of Participant Sport: The Public and Private Sector
Chapter 6 The Supply of Praticipant Sport: Volunteers and Sports Clubs
Chapter 7 The Market for Professional Sports: General Themes
Chapter 8 Uncertainty of Outcome, Competitive Balance and Bias in Sports Leagues
Chapter 9 Cross-Subsidization in Professional Sports Leagues
Chapter 10 The Demand for Professional Team Sports: Attendance and Broadcasting
Chapter 11 The Labour Market in Professional Team Sports
Chapter 12 The Economics of Sports Events and Infrastructure