รูปภาพสินค้า รหัส9780750677776
9780750677776
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ผู้เขียนKarl Wiig

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ราคาปก 630.00 บาท
ราคาสุทธิ 630.00 บาท
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รหัสสินค้า: 9780750677776
จำนวน: 365 หน้า
ขนาดรูปเล่ม: 151 x 222 x 20 มม.
น้ำหนัก: 630 กรัม
เนื้อในพิมพ์: ขาวดำ 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: -ไม่ระบุ 
หน่วย: เล่ม 
สำนักพิมพ์: E.Q. Plus, สนพ. 
:: เนื้อหาโดยสังเขป
The business environment has changed. Sharper competition requires organizations to exhibit greater effectiveness in their operations and services and faster creation of new products and services—all hallmarks of the knowledge economy. Up until now, most of the knowledge management literature has focused on technology, systems, or culture.

This book moves to the next stage, to focus on the people—the knowledge workers themselves. Noted expert Karl Wiig synthesizes recent research findings in cognitive science and related fields to describe how people actually work. He focuses on how people learn, remember, make decisions, solve problems and act—in general, how knowledge relates to work behavior. By understanding how people work, managers can improve effectiveness to gain competitive advantage.
:: สารบัญ
Chapter 1 COMPETING IN THE GLOBAL ECONOMY REQUIRES
EFFECTIVE ENTERPRISES
Chapter 2 THE EFFECTIVE ENTERPRISE
Chapter 3 ACTIONS ARE INITIATED BY KNOWLEDGEABLE
PEOPLE: PEOPLE MAKE DECISIONS AND ACT
USING DIFFERENT KINDS OF MENTAL FUNCTIONS
Chapter 4 MENTAL AND STRUCTURAL REFERENCE MODELS
Chapter 5 A KNOWLEDGE MODEL FOR PERSONAL
SITUATION-Handling

Etc.