Global business-to-consumer mobile and wireless revenues are predicted to reach ฃ120 billion by the end of 2004, and mobile marketing has now become a mainstream marketing tool. To achieve such tremendous gains, marketers must identify and reach their mobile audience. This book is designed to teach marketers how to tap into this potential.
Mobile Marketing is as different from traditional market
ing as Internet marketing was, and this book will outline methods and techniques for:
- defining and implementing a wireless marketing strategy
- Making sense of what can be a technically and commercially confusing industry.
- Providing a wealth of carefully chosen international cases and examples to demonstrate techniques in the real world
Chapter 1 The wireless revolution
Chapter 2 Understanding the wireless world
Chapter 3 Marketing for a wireless world
Chapter 4 Improving brand wareness
Chapter 5 Wireless advertising molels
Chapter 6 Delivering content to wireless devices
Chapter 7 M-Commerce
Chapter 8 Mobile sparm
Chapter 9 Measuring resuls
Chapter 10 Budgeting and planning
etc.