How can owners and managers ensure that their considerable capital investments will return a competitive return on their investments? How can users and owners be sure they enjoy the promises of tantalizing marketing and real estate claims? Managing Sustainable Resorts Profitably combines business management principles with environmental and social concerns to offer development solutions to these questions. By taking an holistic and contemporary approach to the problem of developing sustainable tourism operations, this book provides a comprehensive assessment of the strategies that need to be considered by various governments, developers and, in particular, the customer-investor.
Based on an analysis of global resort opportunities and trends, the book focuses on those generic features that differentiate regional resort management from urban-centric management needs and priorities. Using comparative case studies the author emphases best case/benchmark examples of a range of resorts – large and small, urban and rural - to illustrate what can be achieved.the challenges and options facing developers and investors in creating successful and sustainable resorts
Part A History and Features of Resorts
1. Constants and Changes in Resort Development
2. Management Definitions and Techniques for Resorts
Part B External Challenges for Resort Management
3. Changing Market and Competition
4. The Seasons
5. Governance
Part C Internal Challenges and Strategies for Resort Management
6. Planning and Financial Management
7. Marketing Issues for Resorts
8. Environmental and Site Management
9. Community and Housing Relationships
10. Human Relations Practices
Part D Future Directions
11. Risk Management; References
"Murphy has succinctly analyzed the resort industry both past and present. What I particularly appreciate is his understanding of the role health tourism will play as the population ages and the opportunities it presents for the resort industry of the future."
-- Kathryn Stolle --
President of SLK Total Spa Concepts
In The Business of Resort Management Peter Murphy expands the boundaries of more traditional approaches to understanding the business of tourism. By adopting sustainability as one of the core concepts Murphy offers a comprehensive treatment of the business of resort management that is interdisciplinary in scope and goes beyond issues such as marketing and financial management to include such topics as community relations, governance and environmental management. This book provides an excellent basis for understanding the breadth and complexity of resort management.
-- Alison Gill --
Professor of Geography and Associate Dean of Arts and Social Sciences at Simon Fraser University, Canada