"The revised edition of this important book is now available in paperback. Updated it continues to make the point that poor countries don't have to be the victims of globalization. Brands, far from being the cause of inequality and oppression, have a unique, and untapped potential to redistribute the wealth of nations more fairly."
"Packed with case studies of second and third-world international brands and detailed advice on international brand development for companies and governments in developing countries, Brand New Justice brings a radical new dimension to the pro-logo/no-logo debate.
"Brand New Justice is essential reading for businesses and governments in emerging countries, for people in the international aid sector, for marketers seeking worthwhile applications for their skills, and for anyone who is interested in practical solutions to world poverty.
1. Why brands count
2. What brands do for countries
3. Developing market,emerging brands
4. The challenge of branded exports
5. When countries become brands
6. Now is the time