Marketing A complete guide in pictures
A colorful, witty, original but deadly serious introduction to all the concepts you need in modern marketing.
Successful executives know that marketing as a process and an orientation is a neccessity for understanding where to go and how to get there--it is not difficult to spot organizations that have not adopted a marketing approach! So that managers and students can quickly grasp the key principles, one of the world's leading marketing educators, Malcolm McDonald has teamed up with and expert cartoonist and educational designer, Peter Morris to create this short, unique and powerful guide.
Using full colour cartoons and packed with ideas and examples, Marketing A complete guide in pictures is highly approachable primer. However, based as it is on the internationally best selling Marketing Plans textbook, it is also both a rigorous and serious introduction to the subject.
1. Understanding the Marketing Porcess
2. The Marketing Palnning Process I
3. The Marketing Palnning Process II
4. The Customer and Market Audit
5. The Product Audit
6. Setting Marketing Objectives and Strategies
7. The Communication Plan I
8. The Communication Plan II
9. The Pricing Plan
10. Place: The Customer and Distribution Plan
11. Marketing Information, Forecasting and Organization
12. Designing and Implementing a Marketing Planning System