This second edition of a ground-breaking book will make you think differently about entrepreneurs. Real-life examples of more than a hundred entrepreneurs from all walks of life and many different backgrounds are provided to support a conceptual and practical framework that is uniquely based around the issues of talent, temperament and technique.
You will learn :
- What entrepreneurs do and why they do it
- How to identify entrepreneurial potential
- How entrepreneur support structures work.
The authors believe that there are many more people 'out there' than is generally recognised who have the potential to be successful entrepreneurs. Every community group, every public organisation and every private corporation has within it an entrepreneurial potential waiting to be released. This book addresses that challenge on several fronts and in this second edition provides a new and tested methodology for identifying the potential entrepreneur.
The need and the opportunity for the entrepreneur is greater than it has ever been. Using the ideas presented in this book the entrepreneurial resource in our midst can be harnessed far more effectively than has been possible in the past.
Entrepreneurs: Talent, Temperament, Technique is ideal for both students and those with a non-academic background who have a keen interest in business start-up and growth and really want to understand the entrepreneur.
Part One: Entrepreneurs and the person
Part Two: Entrepreneurs in action
Part Three: Entrepreneurs and enterprise