Offering both a raw theoretical overview of the topic and extended demonstrations of retail strategems working in practice, International Retail Marketing: a case study approach is the ideal reference for all students and practitioners needing a comprehensive account of the field.
Part one offers an accessible and wide-ranging outline of the fundamentals of the subject, covering:
• trends in retail marketing, including the dynamics of
internationalization
• strategy and logistics
• buying and merchandise management
• communications
• retail design management.
Part two, authored by academics and practitioners from Europe, North America and Asia, comprises a number of international company cases. These show the key factors working in action within such markedly different sectors as fashion, food and healthcare. Throughout the book key discussion points are highlighted and exemplars considered, giving a hands-on, applied focus.
Section 1 Perspectives of international retailing
1. Retailing within an international context
2. Retail logistics
3.The anatomy of retail buying
4. Retail store design
Section 2 Issues and cases
5. The scope of e-commerce in retail strategy
6. The emergence of supply chain management as a critical
success factor for retail organizations
7. Young consumers: the influences of celebrity on clothing
choices
8. Undressing the ethical issues in fashion: a consumer
perspective
9. A contemporary analysis of global luxury brands
10. International bank retailing: identifying cross-cultural
differences in consumers’ service-quality expectations
etc.