International Cases in Tourism Management includes:
- Profiles of individual companies
- Case studies on destination management and marketing
- Material on different management functions in tourism, such
as marketing and human resource management
- Case studies of particular types of tourism, such as
ecotourism and cultural tourism
The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
- A wide-ranging collection of pertinent case studies from
around the world.
- An ideal companion volume for both tutors and students of
tourism.
- Simultaneous publication on a website, which means that
tutors can refer their students to individual cases for
purchase online.
Part 1 Introduction
Chapter 1 The Role of Case Studies in Learning
Chapter 2 Key Issues in International Tourism Management
Chapter 3 Introduction to the Case Studies
Part 2 The Case Studies
Section 1 Tourism Organizations
Section 2 Tourism Destinations
Section 3 Sectors of the Tourism Industry
Section 4 Issues in Tourism
Section 5 The Future of Tourism