รูปภาพสินค้า รหัส9780745013336
9780745013336
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ผู้เขียนJohn Sloman

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รหัสสินค้า: 9780745013336
จำนวน: 1110 หน้า
ขนาดรูปเล่ม: 188 x 245 x 40 มม.
น้ำหนัก: 1605 กรัม
เนื้อในพิมพ์: 2 สี 
ชนิดปก: ปกอ่อน 
ชนิดกระดาษ: -ไม่ระบุ 
หน่วย: เล่ม 
สำนักพิมพ์: Prentice Hall Ptr 
พิมพ์ครั้งล่าสุด:ครั้งที่ 1 เดือน -- ปี 1994
:: เนื้อหาโดยสังเขป
Economics is the ideal introduction to the principles of microeconomics and macroeconomics providing both easy explanation and theoretical rigour.

ECONOMICS BY JOHN SLOMAN ONCE AGAIN FEATURES:
- summaries at the end of sections
- numerous boxes providing case studies, contemporary and historical controversies, alternative theories, institutional material, person altenative theories, institutional material, person profiles, advanced topics and policy issues.
- key definitions highlighted in the margin
- integrated questions to aid student learning
- an accompanying Student Workbook

THIS SECOND EDITION PROVIDES THE FOLLOWING NEW MATERLAL:
- even more European examples throughout
- new section on privatization and regulation
- two chapters offering a simplified survey of key macroeconomic issues before the more in-depth analysis
- new section on urban policy
- examination of the state of European Union policy post-Maastricht
- many new boxes on economic developments and theories pertinent to the mid-1990s
- a statistical sources appendix

Economics, Second Edition can be used as a core text on taught courses in both economics and business studies, or as a self-study text for professional and distance-learning courses.

STUDENTS will find the easy and clear style and the practical illustrations ideally suited to their learning needs, whether they continue to specialize in economics or are taking only a first course.

LECTURERS will find its flexibility of use on a variety of teaching pathways and its comprehensive supplements package prefect for modular, semestered, policy-based, or advanced courses.
:: สารบัญ
1. Introducing Economics
2. Supply and Demand
3. Government Intervention in the Market
4. Background to Demand
5. Background to Supply
6. Profit Maximizing Under Perfect Competition and Monopoly
7. Profit Maximizing Under Imperfect Competition
8. Alternative Theories of the Firm
9. The Theory of Distribution of Income
10. Inequality, Poverty and Policies to Redistribute Incomes
,etc.