This book, which marks an important place in an intellectual journey that I have been on for much of my professional life, grows out of my research and teaching in industrial organization economics and in competitive strategy. Competitive strategy is an area of primary concern to managers, depending critically on a subtle understanding of industries and competitors. Yet the strategy field has offered few nanlytical techniques for gaining this understanding, and those that have emerged lack breadth and comprehensiveness. Conversely, since economists have long studied industry structure, but mostly from a public policy perspective, economic research has not addressed itself to the concerns of business managers.
Chapter 1 The Structural Analysis of Industries
Chapter 2 Generic Competitive Strategies
Chapter 3 A Framework for Competitor analysis
Chapter 4 Market Signals
Chapter 5 Competitive Moves
Chapter 6 Strategy Toward Buyers and Supplliers
Chapter 7 Structural Analysis Within Industries
Chapter 8 Industry Evolution
Chapter 9 Competitive Snvirategy in Fragmented Industries
Chapter 10 Competitive Strategy in Emerging Industries
,etc.