Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment.
Chapter 1 Understanding E-Business
Chapter 2 Defining your e-business idea
Chapter 3 Creating an e-business plan
Chapter 4 Getting your e-business off the ground
Chapter 5 Operating your e-business
Chapter 6 Marketing your e-business
Chapter 7 Taking advantage of affiliate marketing
Chapter 8 Designing your Web site
Chapter 9 Understanding Web technologies
Chapter 10 Securing your e-business
App Creating a Web site with Microsoft FrontPage